For over two decades, tech startups have used the MVP concept to build successful products. The defining principles of the MVP approach are speed, agility, and iterative improvements. BCKDRP built on top of these fundamentals to help startups achieve their Minimum Viable Brand (MVB). Now you can spend the least amount of time, effort, and resources to develop a brand strategy that centres your organization, conveys your values, engages your customers, and differentiates you from the competition.
The MVB Program takes place across five 90-minute sessions, over a period of 5 weeks. We'll take your startup through a proven process to codify your brand strategy.
Why set the foundation for your brand? 🏗️
- Brings internal and external focus and clarity
- Speeds up decision-making and execution
- Inspires true customer loyalty
- Provides defensibility in a noisy market
- Builds relevance and differentiation
- Helps form the basis of culture and community
Startups can get distracted if they don’t build the right brand foundations. It's common to rush to market hoping a savvy name, slick logo, and catchy tagline are all that's required to launch a product. Often "brand" is defined as a company’s name, logo, personality, aura, reputation, or trademark, while the fact is, none of these are your brand; they're simply expressions of it. If startups don't dig deeper than these definitions, they will not realize their brand's true business value.
Your "brand" is the perception people have about you—their gut feeling. It's what they say it is. The goal is to shape that outcome.
Program Breakdown 📝
The MVB framework covers 4 key components—Purpose, People, Proposition, and Personality—each in a session lasting between 60-90 minutes.
Session 1 - Purpose
Your purpose may be clear to you, but that isn't enough. It's equally important to codify and communicate it with your customers and stakeholders across multiple touchpoints.
Outcome: Uncovering your why, a run-through of your product offering, and the background that will form your external narrative.
Session 2 - People
For a successful brand message, it's important to tailor your purpose to your people. By creating user personas, we hone in on your ideal customer, enabling your brand to hit different.
- Target Groups
- User Personas
Outcome: An in-depth look into your demographic and how they think and respond. We'll find elements they look for in the brands they already interact with.
Session 3 - Proposition
Your proposition needs to be an easy-to-understand statement that tells customers why they should choose you over your competition. We'll declutter the abstractions and cut right to the chase.
- Brand Promise
- Key Differentiators
- Elevator Pitch
Outcome: A detailed understanding of why your consumers connect with you and what they feel is different about your brand. We'll cut out the noise with a focused 30-second pitch of who you are.
Session 4 - Personality
Brand personality is your set of human characteristics—the traits people can relate to. They’re expressed as adjectives and archetypes that convey how you want to be perceived.
- Voice and Tone
- Brand Archetype
- Visual Benchmark
Outcome: A consistent set of traits, style of speaking, and visual standards that your customers will organically gravitate towards.
Session 5 - Presentation
We crystallize everything established in previous sessions and go over how you can apply these principles both internally and externally.
At the end of the program, you'll receive a codified breakdown of your 4Ps, neatly packaged into one deck. Now you can use your MVB to:
- Polish your pitch.
- Engage your audience.
- Attract employees, investors, and partners.
- Inform your product roadmap.
- Keep all your departments aligned.
- Hold yourself and your teams accountable to your new manifesto.
Here's an example of a brand and visual identity we built.
Don't just hear it from us 🗣
BCKDRP has an incredible understanding of what a brand really is. With their strategic approach, they're able to bring tangible solutions to solve business problems. ~Naweed Abdulla, Growth Marketer, UnivAI
When it comes to building powerful brands, BCKDRP has it down to a science. ~Rajath Nandan, CMO, Crater.club
Get Started 🚀
This month, we have the capacity to consult with four startups. To apply, sign up with the form below. We'll get back to you.
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