Why set the foundation for your brand? 🏗️
- Brings internal and external focus and clarity
- Speeds up decision-making and execution
- Inspires true customer loyalty
- Provides defensibility in a noisy market
- Builds relevance and differentiation
- Helps form the basis of culture and community
Startups can get distracted if they don’t build the right brand foundations. It's common to rush to market hoping a savvy name, slick logo, and catchy tagline are all that's required to launch a product. Often "brand" is defined as a company’s name, logo, personality, aura, reputation, or trademark, while the fact is, none of these are your brand; they're simply expressions of it. If startups don't dig deeper than these definitions, they will not realize their brand's true business value.
Program Breakdown 📝
The MVB framework covers 4 key components—Purpose, People, Proposition, and Personality—each in a session lasting between 60-90 minutes.
Session 1 - Purpose
Your purpose may be clear to you, but that isn't enough. It's equally important to codify and communicate it with your customers and stakeholders across multiple touchpoints.
- Essence
- Values
- Story
Outcome: Uncovering your why, a run-through of your product offering, and the background that will form your external narrative.
Session 2 - People
For a successful brand message, it's important to tailor your purpose to your people. By creating user personas, we hone in on your ideal customer, enabling your brand to hit different.
- Demographic
- Target Groups
- User Personas
Outcome: An in-depth look into your demographic and how they think and respond. We'll find elements they look for in the brands they already interact with.
Session 3 - Proposition
Your proposition needs to be an easy-to-understand statement that tells customers why they should choose you over your competition. We'll declutter the abstractions and cut right to the chase.
- Brand Promise
- Key Differentiators
- Elevator Pitch
Outcome: A detailed understanding of why your consumers connect with you and what they feel is different about your brand. We'll cut out the noise with a focused 30-second pitch of who you are.
Session 4 - Personality
Brand personality is your set of human characteristics—the traits people can relate to. They’re expressed as adjectives and archetypes that convey how you want to be perceived.
- Voice and Tone
- Brand Archetype
- Visual Benchmark
Outcome: A consistent set of traits, style of speaking, and visual standards that your customers will organically gravitate towards.
Session 5 - Presentation
We crystallize everything established in previous sessions and go over how you can apply these principles both internally and externally.
- Application
- Recommendations
- Rollout
Outcome 🎁
At the end of the program, you'll receive a codified breakdown of your 4Ps, neatly packaged into one deck. Now you can use your MVB to:
- Polish your pitch.
- Engage your audience.
- Attract employees, investors, and partners.
- Inform your product roadmap.
- Keep all your departments aligned.
- Hold yourself and your teams accountable to your new manifesto.
Here's an example of a brand and visual identity we built.
Don't just hear it from us 🗣
Tiers 🎚️
4 sessions, 45 minutes each.
We take you through the branding fundamentals, doing brief exercises along the way. You get:
- Basic MVB Deck
5 sessions, 90 minutes each. We deep-dive into your brand, refining it with each phase. You get:
- MVB Deck
- Visual Benchmark
- Industry Case Studies
6 sessions, 90 minutes each. Everything from the 5-week program and we'll develop your Visual Identity System. You get:
- MVB Deck
- Industry Case Studies
- Visual Benchmark
- Design Templates
- Visual Identity System
Get Started 🚀
This month, we have the capacity to consult with four startups. To apply, sign up with the form below. We'll get back to you.
FAQs 🤔
- Early-stage startups creating their first brand.
- Startups that are facing a pivot in need of a rebrand.
- Scaling startups that need to make their initial brand more relevant to existing customers.
- Startups launching a new product in need of a brand.
If you're confused about your brand promise, voice, look and feel, or even just wondering what your tagline should be - this program is for you.
We recommend a maximum of 3 core team members to represent your company for these sessions.
That's great. That means you have something for us to work with. We will go over all that you have in place - what works and what doesn't - and build on it.
👉🏽 The Weekend Workshop - 4 Sessions of 45 minutes each
👉🏽 The 5-Week Program - 5 Sessions of 90 minutes each
👉🏽 MVB + Design Bundle - Get in touch for more details.
We use Miro and hold all sessions over Zoom. You decide the timings.
You don't have to take our word for it. Here's what Harvard Business Review has to say.
Have a different question? ✋
Book a call here or write to us at hello@bckdrp.co Also see: MVC | MVD | The Snack Table
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